The 5:42 p.m. Friday. John, the owner of a small manufacturing company, leaves work to meet Jennifer, his banker, for dinner. After five years of activity, the company is profitable and John moving in the right direction. He met Jennifer to discuss a loan to invest in new equipment for the plant.
John Cell phone rings and Stephanie, its works council. His voice is very serious. "John, we have a problem," she said. "Mark computer to tell me we had a data breach. A hacker broke into our systems and stole customer information and business data suppliers. What do we do?"
John tells Stephanie, "I'll meet Jennifer on the loan in 20 minutes. I will return to you. "John pulls over and shakes his head. What do I tell Jennifer? What do we do next
a data breach can harm a company, especially a small business in a number of ways :
- small and medium enterprises are the main targets for cybercriminals, suffering violated more often than large companies [1]
- 60% of small businesses fail. doors within six months of a data breach. [2]
- 20% of customers whose data is breached leave immediately. [3]
- It may take 7 to 11 months for a company to restore its reputation or brand value after a data breach. [4]
simply put, effectively manage your business relationships with the public and your customers following a data breach is of vital importance. The use of a public relations firm can help save the reputation of your company after a data breach:
- You provide the necessary resources to respond effectively and communicate with your customers and the public as a result of a data breach. This involves using all communication channels, including the press, social media and call centers.
- Allow you the owner of a company to publicly define the situation and how you plan to move forward rather than "being defined" by the media, rumors and angry comments.
- developing a comprehensive strategy to communicate with your customers in order to restore trust in your company and your brand.
- Identify key stakeholders you need to communicate with.
in short, using a PR service is essential to restore confidence in your company following a data breach. Do not use these services may increase the risk of falling profits, lost customers, and perhaps bankruptcy.
When shopping for coverage data breach, a business owner (such as John initially) would be used to purchase a given hedge violation offering that includes public relations services.
For more information on protecting your organization from a data breach, see our video above. Your company was the victim of a data breach? Please share your experience.
[1] Bender, Hannah. "5 Cyber Threats Big for Small Businesses" http://www.propertycasualty360.com/2014/05/29/5-big-cyber-threats-for-small-businesses?ref=hp. May 29, 2014.
[2] Hillebrand, Melissa. "Infographic: Your company is at risk of a data breach?" Http://www.propertycasualty360.com/2014/06/18/infographic-is-your-business-at-risk-for-data-brea?ref=hp. June 18, 2014.
[3] Ibid.
[4] Ponemon Institute "Reputation impact of a data breach" http://www.experian.com/assets/data-breach /white-papers/reputation-study.pdf
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