Every day, I ' hear small business owners about how their health insurance 
options are limited, time, and cost. In fact, almost half (2.7 million) small businesses do not offer health insurance coverage to their employees today. As a result, small businesses are unable to keep their valuable employees because they do not meet social expectations benefits.
The future, however, seems brighter.
Small business owners are currently building benefits with individual insurance plans - not group insurance plans based - for reduced costs and build better benefits. This article describes the strategy of using individual insurance plans and why it can be a profitable strategy for small benefits of the company's health
. Note - This blog is based on our new infographic, 7 truths about the cost of health insurance in America. Check out the full infographic here.
The Rise of Insurance Individual Plans
For decades, the most common strategy of the company was for employers to purchase a health insurance policy group, or political, for eligible employees and their dependents. Even today, the majority of Americans are covered by job-related health insurance policies. But perhaps not for long.
In the next decade, the main industry experts predict a significant transition to individual and family policies. Indeed, with the passage of the Affordable Care Act, the individual policies are much more similar to the coverage based on employment -. And cheaper
For example, as the coverage based on employment, individual policies now cover everyone regardless of medical conditions and must cover essential health benefits. Unlike the coverage by the employer, individual plans cost less, are not job-related, and provide employees with a greater choice of coverage.
Cost Comparison
Many business owners I talk to are surprised to hear individual policies cost less. Here national statistics for 2015.
On average, individual health insurance policies cost 43 percent less for individual coverage and 39 percent less for family coverage. Factor in federal insurance subsidies for individual coverage, and the cost difference is 60 percent less for individual coverage and 68 percent for family coverage
Source -. Zane Benefits
For an employer, this means a contribution to a health insurance individual premium goes beyond to a premium group health insurance. As I wrote about recently, the average employer could fully fund an individual family policy for less than they could finance part of the coverage of this family under a group policy.
An employer contribution
I know what you think - an employer can help employees with their various contributions to the health plan
True employers should not pay individual health insurance policies for employees, they should not pay the employees "directly. These types of payment plans for non-compliant employers may result in stiff penalties.
That being said, it is also true that there is a consistent way and tax free to offer a formal contribution to employee premium costs: a health care reimbursement scheme (HRP) .
A HRP is a system of formal benefits, authorized under Section 105 of the tax code, employers can use to reimburse employees for their individual policies of insurance in franchise tax. Like all benefit plans, the HRP needs to follow new and existing federal rules. To help you, there are online software solutions available to make installation and painless administration. (For details on how an HRP works and is in place, see: The Painless Guide to HRPS .)
Conclusion
The health benefits are an essential component of compensation offered to employees, yet with escalating costs, meet the expectations of employees is increasingly difficult. A particularly well suited for small employers solution is to implement a rebate program for individual health insurance. With this approach, employers are realizing lower, predictable costs and employees receive modern services tailored to their health and financial needs.
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