The idea of health care consumerism is nothing new . For years, employees have 
was invited to take a more active role in their health decisions. But growth in consumer health care has been slow. Until now.
This is according to a new report by McKinsey & Company, which has been tracking trends in consumerism health for the past eight years. In this article, we will discuss the transition to health care and to highlight the eight myths consumption addressed in the report.
What do you mean, consumerism?
For purposes of this discussion, consumption is defined as: reorientation of a product or service to focus on the end user as an individual consumer. With technology and information, consumers make informed decisions on purchases and services.
As we wrote about in our recent White Paper on the consumerization benefits, consumerization is happening in all the US and global economy industries.
Take Apple, for example. Before the era of the Apple iPhone, Blackberry has dominated the market. Blackberry devices were functional, widely adopted by business users, and set the mobile Internet to the masses. When Apple introduced the iPhone in 07, provided Blackberry has reached record levels on a market capitalization of $ 0 billion.
But the market was for a radical change. iPhone gave consumers something Blackberry has not the ability to customize your device with thousands of applications and settings (and color). Yes, the Blackberry was functional, but the iPhone reoriented the product to focus on the end user.
The result? A radical change in market consumer-oriented technology for mobile devices.
With the consumerization of healthcare, the idea is the same. With technology and information, patients become more involved in health decisions. Patients have access to what their insurance will cost; the price of a procedure; they shop for a prescription; they hold responsible suppliers and insurers.
But is it really ready market for this idea?
8 Healthcare Consumerism Myths
To help sort that the consumption of health care really means for advisers, employers and employees, McKinsey & Company report breaks down fact from fiction.
The following summarizes the eight myths of the report on consumer health care
Myth # 1 -. Health is different from other industries. Consumers do not put the same expectations for customer experience in the care they provide to retail or technology companies
Truth -. The McKinsey report's findings indicate that consumers want the same qualities in health care companies they value in non-healthcare settings
Myth # 2 - .. consumers know what they want health care companies and what motivates their decisions
Truth - According to the report, most consumers have strong opinions about what matters to them when making health care decisions or to receive health services. However, there is often a disconnect between what consumers believe the most issues and what influences their views more strongly
Myth # 3 -. Most consumers research their choice of health care before taking important decisions and make choices based on facts based on their research
Truth - .. McKinsey has conducted five investigations different and found that many, if not most, consumers of health care are not decisions based on research
Myth # 4 -. Now that consumers are paying more for their health care, the price premium is the single most important factor in purchasing decisions
Truth - McKinsey found that the price of the premium was, indeed, an important factor for many consumers. However, a significant percentage of the population does not buy the cheapest plan available. This indicates consumers also evaluate the cost premium compared to costs at the time care
Myth # 5 -. Almost all consumers have a primary care provider (PCP) and are very reluctant to change doctors
Truth -. McKinsey found that 82% of participants said they had a regular PCP, although the probability of having a PCP was higher among adults over age 65, adults with higher income, and the adults chronic illnesses. In addition, 66% said they would not change providers unless they or their doctor moved. However, 57% also indicated that they would be willing to change doctors if their health plan covered over their PCP.
Myth # 6 -. retail clinics remain a niche health solution
Truth - According to the report, awareness and the use of other alternative options increase the -Attention
Myth # 7 - .. only young people use technology to manage their health needs and health care
Truth - McKinsey found that learners (those aged 18 to 34) were more likely to use technology for these purposes, but a considerable number of older participants did the same.
Myth # 8 -. most people are willing to trust insurers to store their health records
Truth - According to the report, the participants feel the tracking information sharing health comfortable and folders with their PCP, but only a minority said they were comfortable that data with health insurers, application providers, or employers.
Conclusion
Like any industry change that disrupts the current way of doing things, it is common to have questions and hesitations about how changes will have an impact constituents. As the McKinsey report concludes, however, a change in health care consumerism is inevitable - with technological innovation plays a key role. Are you ready for change?
What questions do you have about health care as a consumer product? Leave a comment below and we will get back to you!
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