The turkey was carved, nothing remains of the pie, and your jeans are fitting a little tighter than ever. So what's next? Some may relax inside watching football with their families, but some can brave the cold to endure long lines and suffer in crowded stores. To do what, exactly? You guessed it - Black Friday shopping
Black Friday shopping can be as much a tradition for your family is the turkey on the table, but have you ever stopped to think what we did want to support those winter, crowded conditions, year after year and call it fun? As a customer, do not you wonder why you make a particular purchase in a particular store?
The majority would agree, these are the best deals and low prices that attract us into a frenzy, but I like to think he's a little something called customer service. I do not mean the typical services to have the product that we want an organized payment process, or even the low prices that are promised. I mean the feeling, the experience and memory that is created with such an event. For me it is the genuine smile and friendly welcome when walking into the store, holding a warm conversation about who I'm buying the gift for, or perhaps he is associated spirited singing Christmas carols just to keep the kids smiling and buyers. All these pieces create a shopping experience that I will keep with me for years to come.
Black Friday is a matter of millions of dollars for many stores. This may be a direct result of the experience they create for their customers; it is these experiences that lead consumers to store the same year after year. And often it can be the same experiences that make buyers out a store and never come back.
So when you are braving the masses on the busiest day of the year races back and see why you made the choices you make as a customer. And whatever your role - as customer, retailer or service representative - try to put yourself in the shoes of others; Is what you can offer, even a simple smile, to help make them memorable?
I would like to hear about your favorite Black Friday shopping store! Please tell me your story in the comments below.
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