Last week, Rogers Insurance was challenged to take part in the ALS Ice Bucket Challenge Sherif Sharp Insurance. The crew at Rogers rarely supports from a challenge, so we gladly accepted to help raise awareness and funds for the ALS Society of Alberta. Atop our sixth floor balcony, braving colder than the average temperature in August (8 degrees), we proudly watched 25 employees (including our COO Bruce Rabik) of our Calgary office plunged into ice water. (More photos here.) They completed the challenge in honor of Victoria Malloy, grandmother to an employee at Rogers Insurance.
With several colleagues looking to support, we collected nearly $ 00 for the ALS Society of Alberta.
When all was said and done, we went to challenge Larry to our Mooney Insurance office in Red Deer (see the video here) and Marshall Sadd at Lloyd Sadd (see their video here.) And we seem to have started a trend because Lloyd Sadd continued to defy Capri CMW insurance and insurance.
We are incredibly proud of our employees to participate in the challenge and also for their generous donations. Thank you to continue to prove how Rogers has the best in the industry! Let's see how the insurance brokerage firms will participate and donate to ALS!
Look at the Rogers Insurance employees are soaked for the #IceBucketChallenge ALS.
What is ALS? (From the ALS Society of Alberta website)
ALS (amyotrophic lateral sclerosis) is also known as Lou Gehrig's disease. ALS is a rapidly degenerative neuromuscular disease, always fatal. It attacks the nerves that the body would normally use to send messages from the brain to the muscles, resulting in weakness and atrophy. Finally, the individual with ALS is left completely immobilized, with loss of speech and eventually an inability to swallow and breathe.
Sensory neurons in people with ALS continues to function normally so that they continue to feel the sensations of heat, cold, discomfort, etc. The mind often remains completely alert and lucid. The result is often an intact mind trapped in a living body immobilized. The average life expectancy from onset of symptoms is 3 to 5 years; the real challenge in the medical community as a whole is correctly diagnose ALS in the early stages, so the ALS Society of Alberta is able to provide the maximum level of aid to the person with the SLA and the family of this person.
About 3,000 Canadians live with ALS and two to three Canadians a day die of ALS.
There is no known cure or cause for this devastating disease.
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