People often ask me what I do on a daily basis, usually after I try to explain this what is a marketing manager. Before I could answer these questions, I must explain that I Sale insurance. Instead, marketing managers are the face of the insurance company to our partner agencies
When I meet someone for the first time, here's how the conversation will generally:
".? so, you live in Nashville What do you do"
"well, I'm in insurance."
"Oh cool, what kind of insurance you sell?"
Nine times out of ten that is exactly, and i mean exactly , how the conversation goes. I try to explain what I do a few different ways but I guess you have to be insurance, or married to someone in the insurance, to really get it. So I'll clarify a few things by giving you an idea of what a typical day of an insurance marketing manager looks like. Are you ready? Good!
- First, I make sure my email is organized. My job includes a lot of time on the road between the two calls agency. Nobody wants a pile of mail coming to the house.
- Then I prepare for my daily appointments. This is one of the most important aspects of the job; strong organization and preparation = efficiency and productivity. Generally, I plan and organize all of my appointments for the next week at an office day.
- Then I pack my computer. No matter what, I have to always be ready to quote an account in the office of an agent.
- It is better to be really early than late, so I always plan my route and account for traffic.
- during the call of the agency, I can be any or all of the following: liaison, troubleshooting, problem resolution, teacher, usher, coach, and sometimes even a motivational speaker. Agents expect us to be professional, respectful and polite.
- I find the most successful days are when an agency learns of our products, the trains on our systems, understands the value of relationships, and appreciate the partnership we have with each other.
You see, every day could start the same, but every day is completely different. The life of a marketing manager is fun and interesting; there is always something to learn and adapt to the landscape of the evolving insurance. The best part is the success can be achieved on a daily basis! Are you in a job that is difficult to explain? If so, I'd love to hear your story in the comments below!
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