s consumer today has some intriguing behaviors purchase. With 70% who want to learn about a product or service through blogs rather than ads, 57% of consumers make their purchase decision before they ever reach out to the company. (Corporate Executive Board) With 329 million people reading blogs, there is a rule data-blogging!
A large piece of a small business to remember is that blogging is an effective tool to generate traffic to your website, lead generation, and the acquisition of new customers. Moreover, it is an impressive way for any business to be in a crowded market. Blogging, however, requires resources, including a powerful strategy to produce the results you are after 
A dynamic blogging initiative begins with a solid blogging strategy consists of these key points :.
1. What is the desired outcome? HubSpot, my favorite marketing software, says "customers who write just three to four blog posts per month get 20 more monthly lead submissions, 800 more monthly visits the site, 60 other Twitter followers and 50 Facebook like other customers who only write two blog posts per month. "I'll take those numbers! Do not blog for the sake of blogging. Be intentional with a clear goal and purpose for your blog.
2. Who is your reader? If you created a character from the buyer for your business, you already know the answer to that question. Personality of the buyer informs you of the most likely subjects to attract your potential customers. After all, is not that you want to achieve? A clear personality of the buyer significantly improves your blogging award.
3. What keywords are you targeting? Google receives over four million requests per minute, make sure your blog is at the top of the heap of information with keywords and relevant phrases for your business product or service ... and most commonly used by your personality of the buyer.
4. What are the resources? In addition to a blogging platform, three things that all content distribution systems needs to succeed are time, talent and tools. Understand what is needed to deliver on your goal and have the assets available.
5. How many times can you commit to blogging? Your desired results and available resources determine the frequency of your blogging commitment. Keep in mind that companies that increase the blogs three to five times a month for six to eight times per month double their prospects. Make blogging occurs at the rate necessary to achieve your goals. Just sayin '...
6. Where will you be distributed Blog? If you blog, will they come? Not without a plan for where, when and how often to distribute your content on multiple platforms. Think beyond social media to examine the sites ready to republish industry-related union or your blog posts. And when sharing content, focus on what works rather than spreading your resources thinly and dilute your efforts ... and results.
7. What measures will you take? Metrics matter when it comes to getting results from blogs. Without measuring the results of your efforts and use data to improve your results, what is the point? Depending on your desired outcome, decide what is most important to measure, monitor and analyze.
Regarding blogs, make sure you have an up blogging strategy that gives you confidence, clarity and focus to achieve the result you're after. Do not blog ... blog for results.
Jackie Nagel is a guest author and founder of Synnovatia. She specializes in working with small business owners and entrepreneurs to develop strategic solutions to improve business performance and accelerate business growth.
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