As much as 24 million Americans will to purchase health insurance in 2014. as health insurance companies are competing for all these new consumers, they add and measure customer service programs to give consumers a better and more efficient experience health care.
In recent years, health insurance companies have made efforts to deliver benefits to consumers as wellness and prevention. These benefits provide access to programs they may not be able to afford - like smoking during weaning, weight loss programs or discounts for gym memberships.
Now, health insurers are adding new benefits of customer service to their plans. According to The Los Angeles Times , insurers make it easier for consumers to understand insurance by cutting the "jargon of insurance of their communications disease. "
Highmark Inc., a Blue Cross Blue Shield carrier in Pennsylvania opened retail stores to help people answer questions and offer wellness classes. This insurer already has two stores . retail and plans to open three more this year
Joe Mondy, spokesman CIGNA said: "We see the challenges in terms of customer service going higher and higher."
for some consumers picking the right plan that offers the best customer service could improve their health care. More health insurance companies can advertise their service rankings for customers as they compete for more customers and work to keep consumers on their health insurance plans.
Competition in the customer service, ultimately, improve the overall consumer experience when searching for appropriate insurance coverage insurance.
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