The Department of Health and Human Services (HHS) will launch a TV advertising to tout the benefits of the reform of health care for the elderly and celebrate 45 years of Medicare. The Andy Griffith commercial stars who speaks of reform and greater protections for Medicare beneficiaries.
According to The New York Times ; the original trade is said to cost $ 700,000 that could increase if TV advertising is extended.
This is a new tactic to present information on the reform of health care for the elderly comes after the National Council on Aging released a survey last week showing that the majority of older people are misinformed reform of health care and its impact on Medicare. Many seniors do not know the personal benefits they would reform such as free preventive care.
HHS and the Obama administration have focused on the presentation of information in the reform of health care for the elderly throughout the implementation of the reform.
In May, HHS has sent more than 40 million Medicare beneficiaries a brochure that was called "Medicare and the New Health Care Law -. What this means for you"
in June, President Barack Obama met with the elderly at a meeting of televised town hall to talk to the elderly about the confusion on the reform of health care and what it means for Medicare beneficiaries.
Now this advertising is to help Medicare beneficiaries feel more comfortable and less concerned about their insurance benefits.
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