In recent weeks, you've probably been inundated with emails individual and ask you to consent to receive further email communications from them. If you are not already aware, it is because of CASL :. The Anti-Spam Legislation Canada entered into force July 1, 2014
Referred to as one of the strictest anti-spam legislation worldwide, CASL prevents individuals and companies send commercial electronic messages without the express or implied consent.
Essentially, the objectives of CASL business by commercial electronic message (CEM). EMC is a message sent by any means of telecommunication, including text, sound, voice or image message. It refers to any transaction, act or conduct that is of a commercial nature, whether or not the person who runs expects the result to be profit.
The CASL companies take seriously because it has financial implications as penalties start rolling on (July 1, 2014: administrative sanctions take effect 1; July 2017 civil sanctions take effect.)
for example: whoever violates CASL is responsible for an administrative monetary penalty. The maximum penalty for an individual is $ 1,000,000, while the maximum penalty for a corporation is $ 10,000,000. Also note, the directors and company executives who commit violations of CASL will also be liable if they directed, authorized, assented to violate CASL.
The steps on what you can do to prepare:
Get the express consent of each contact you want to communicate with via EMC. You can do this by clearly identifying the items (computer graphics) :.
(1) The purpose for which consent is sought
(2) clearly identify the person or the person / company with the name of consent is requested.
(3) Include address and contact information in the message.
(4) Add an unsubscribe mechanism in your email.
(5) Maintain an updated database.
(6) If you run a business, make sure your business insurance including cyber liability
For more information :. frequently asked questions about Anti-Spam Legislation Canada
For resources ready for use, please click here.
Contact Rogers Insurance Ltd., to learn more about the CASL compliance and how to properly secure your business against potential litigation and penalties.
0 Komentar