Recently, Zane Benefits attended Dreamforce 2015 . With over 150,000 registered, we attended a week of sessions and keynotes, bringing relevant conclusions that will increase the return on investment across the board for our company.
Like many companies, like Zane Benefits grows, we continually re-work our marketing, sales and support processes . This benefits business practice from a dose of sharing ideas, and there is probably no better place on earth to the leaders of the access industry and pioneers mass to Dreamforce .
[Benefits This Zane marketing year and the team member operations at the conference, and we came back with an overview of the management of micro pipeline to the inter-departmental organization sent macro . These takeaways begin discussions with Zane Benefits and hopefully inspire your teams.
Tips for Small Business Management of Dreamforce
1. Measure you own the company's activities precisely.
Although conceptually simple records keeping, internal becomes increasingly complex as companies grow in size. When you start to develop teams of employees to take on projects, it is easy to let time work output and prioritize the labeling of coherent project. It was only later when determining your hiring needs or trying to understand the labor costs of your current strategy that accurate measurements of your business operations become critical.
This practice is easier said than done. Besides making record keeping a mandatory part of the completion of the project, Dreamforce session presenters recommended the creation of reports that verify only data quality and consistency as a strategy to keep an eye on data integrity.
2. Allow dynamic content guide on-site SEO.
Technology companies are particularly prone to focus resources on SEO to push the needle on traffic or lead conversion. Dreamforce presenters stressed that visitors choose to leave this content exceeds the interest modulate flows site or similar.
Although it is necessary to operate a website that makes sense and is informative, at the margin, giving site visitors the opportunity to choose themselves increases the content conversion on site, lead identification, and the overall user happiness.
3. Be intelligent and sensitive about collecting lead information at events.
If you have already lived a booth at an industry conference, then you know how important it is to get the contact information of people you agree with. Although more prospects may look better at first, it will not make a difference if you can not follow up with them or quickly assess the level of interest. Especially at events where you offer price, give leads able to tell you if they are:
- Interested in your product and want a sales call
- Interested receive literature or to be added to a mailing list
- Only in it for the booty
by putting the issue on the gen advance. form, or in a monitoring email, you know what that leads to focus. In the same vein, think about how you want to engage and organize tracks before the event. Giving structure to how you follow ensures that you do not try to sell people who are only interested in the gift, or let the outlook on the table who want to move forward.
For companies using a CRM solution, the initial sorting and tracking workflow can be fully automated.
4. Do not get lost in the complex business intelligence.
Analytics should be understandable at the secondary level. There is another common sense solution that is much easier to preach than practice.
The goal of the teams within your organization is out. Business Intelligence can improve targets and unveil new priorities, but nobody should be hoping their teams spend more time deep eyebrows in reports instead of talking to prospects / opportunities / clients.
The ability to produce ideas that are simple to understand can help drive change in action, while increasing productivity from day to day.
Conclusion
For SMEs navigate the structural and operational development that comes with business growth, exchanges of ideas as Dreamforce an opportunity to rapidly accelerate efficiency. These takeaways only scratch the surface of the concepts explored in Dreamforce 2015, but we hope they can be of similar interest to you as they are for us.
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What questions do you have about growing your small business or managing small companies? Join the conversation in the comments below.
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