If you do not have it noticed, companies like Uber and Lyft are somehow the "it" thing right now. Why? Because these companies have an amazing understanding of the evolution of the business world. They change the way we think about traditional taxis and pick-up services by connecting drivers through applications with people everyday. 
With companies like Uber and Lyft that exploded with popularity in the last two years, how, you may wonder, are they suitable for consumer demand? Two words: social benefits.
In this article we will talk about how you like Uber and Lyft, can make the employee receives a driving force in your of small business ability to develop.
Employees acquisition costs
First, let's talk about what Uber and Lyft doing right now that it works so well for them. Recently, Lyft offered a $ 1,000 bonus both referrer and the referee to get new drivers try Lyft just once.
This large amount of money being paid in the acquisition of new reference drivers seem crazy to many business owners and entrepreneurs, but Lyft, it makes sense. How? It is a benefit for them. In addition, it is simply a cost to the employee. Lyft manage to put a lot of dough in their acquisition because they are 100 percent confident that once someone tries, they will love it.
To give you an idea of how much companies spend on acquire new employees , for one day, Uber spent $ 7,225 on craigslist jobs and an annual amount of $ 2,637,125. Lyft, not far behind, spent $ 4650 and $ 1,697,250 in daily and annual allocation Craigslist jobs, respectively, according to Zen99.com . Crazy? Some may think. But Uber and Lyft it worth the cost.
Benefits and Employee acquisition
It is no secret that the $ 1,000 bonus Lyft freely gave to SEOs and referees are a huge social benefit. So what can you learn from this? How can you apply what Lyft done in your own small business?
There are chances, you do not have $ 1,000 to give to your employees. But, you know your budget - If you can spare a few hundred dollars to put towards employee references, do it. Why? As Lyft, if you are 100 percent confident in your product or service, all you need to do is get people to try it.
And while you probably do not own a business like Lyft or Uber, you can find ways their example apply directly. For example, if you own a car detailing business and you know that your services are very popular, getting your employees to identify potential employees for your business. Bring them, clean their car for free, and show them that you are the best. It is similar in concept to Lyft -. On a smaller scale, less costly
Why Benefits improve your ability to recruit
When it comes down to it, the benefits social is your ability to recruit and develop the best talent you need. Of course, the benefit of the employee return the money or give a free service to show a potential candidate that your product or service is amazing is just one way. Many small businesses use their benefits and health benefits to recruit new employees
If your small business is looking for new ways to recruit, consider these ideas benefits :.
Health Did you know that 61% of employees who said they are "very satisfied "their business have been met because of the health benefits? That said, you have the option of offering employees group health insurance or reimbursement of individual health insurance premium .
fully stocked kitchen: Although not a super common benefit, employees like to be able to come to work to have breakfast or lunch for free. It saves them a lot of money every month and maintains healthy and happy - if you buy healthy foods
outputs Company :. What better way is there to unite a society to go out together and do things? Companies holding gatherings or outings usually have to strengthen morale and camaraderie among employees and their families, to establish deeper roots in society
Related :. The 7 best benefits in 2015
Conclusion
companies like Uber and Lyft have thought of it. They know that spending money now on employee acquisition (recruitment) will be profitable in the future. How? They are confident in their service. They know that once someone tries, they are very likely to want to become a part of their business. Your small business can do exactly what Lyft and Uber are too. As you enter the concept that social benefits such as premium benchmarks, health benefits, and company outings all lead to higher quality employees, you will easily begin to see why Lyft and ideas are Uber not fools - they are brilliant.
What ways do you think the benefits are beneficial for your small business? Share with us below!
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