Chicago UX Book Club Hosted by GoHealth

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Chicago UX Book Club Hosted by GoHealth -

Wednesday, August 27, GoHealth welcomed Chicago UX Book Club, a group of user experience enthusiasts who love monthly collection to discuss books dedicated to the field. In August, the group discussed the book the author Sam Ladner Ethnography Practice: A Guide to Ethnography in the private sector

UX Book Club at GoHealth

The Book Club members meet in GoHealth offices. .

those present were given an intimate discussion of how ethnography can be incorporated into the private sector to better resolve consumer problems and the challenges that researchers can deal in the process. Group members shared their thoughts on finding the balance between what is important for the company and what is important from the customer's point of view. issues the author is also facilitated dialogue around the potential ethical dilemmas in the ethnography of the private sector and how researchers can navigate these tricky situations.

Chicago UX Book Club serves as a way for members to share their passion and knowledge of the end user experience. UX Researcher and co-organizer of GoHealth club, Janie Cisneros, thought that the session was successful and insightful. GoHealth was happy to accommodate and provide meals and drinks for the participating members.

For those who are interested to check Chicago UX Book Club, visit http://www.meetup.com/UXChicago/ for details, or follow the book club on Twitter: https: // twitter .com / uxbookchicago.

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