Although the amount is huge, it aligns with that drug makers to win millions of new customers to expand the coverage of health care. In an agreement already reached with the White House last June, the pharmaceutical industry has pledged to save $ 80 billion over the next decade.
The terms of the agreement of advertising, which has not been fully disclosed to date are expected to be finalized shortly. The announcement of the authorized advertising investment accompanies pressing the pharmaceutical industry for the White House to establish ceilings on their contributions -. Some Democrats feel should be significantly higher
Ken Johnson, a spokesman for the industry trade group, the Pharmaceutical Research and Manufacturers of America, said The New York Times "Our board agreed to make a significant investment in supporting the comprehensive reform," adding, "Our plan August is almost in place, but we have not finalized all the details of the campaign fall. "He confirmed that he would include awareness of the base as well.
The pharmaceutical industry has already paid millions of dollars for advertising campaigns to overhaul health care through advocacy groups such as savings healthy now and Families USA, and about $ 1 million on similar advertisements under its own name.
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