The following is an excerpt from our free resource 20 Greatest recruitment and retention Tips. If you want to download the full resource here.
as a small business owner, the employees you hire are the key to your success. Not only the right people have the skills and experience to help your small business grow, but they also represent the vision and brand your business. They are your brand ambassadors. 
What employees have to do with our brand?
If you wonder what employees have to do with our brand, the answer is everything.
You poured countless hours into the vision, mission and brand your organization. You have perfected your logo, brochures and website.
Now take a step back. Your employees reflect what you say you do and who you say you are?
employees interface with clients, sell your product, and communicate your values. They are the face (or voice) for your business.
Employees are a vital part of the brand of your company. They can make your brand and product soar. Or, they can make you fall short.
Recruiting & Hiring brand ambassadors
This is where hiring brand ambassadors comes in.
A candidate may have all the right skills, but if they do not fit the culture of your company, having the right attitude, and passionately believe your product, they are not the right person to communicate your value proposition. They are not the right person to help your business succeed
As you recruit and hire, ask questions to include :.
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be they motivated by growth and taking new opportunities?
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How will they add to the company a unique and necessary way?
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Do they represent our company brand and vision?
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Are they passionate about our product or service?
And remember, this is not all what employees say, but also how they sound and how they act. Hiring new employees are brand ambassadors will communicate the product of your company easy
See related :. 12 Tips on Creating Culture Perfect Company Small Biz
Turning current employees into brand ambassadors
You may be wondering about the current staff, too. Is it a cause of loss if they do not represent our brand in the way you hoped? No. of training and communication goes a long way in turning the current employees in brand ambassadors
Some tips :.
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Communicate regularly about your culture (brand, mission and vision)
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Train staff on the pitch and on the company's communication standards
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team members of the shadow to provide rapid feedback on the phone, in person or by mail etiquette
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Remind employees that your company has been and where you're going - to inculcate passion and excitement
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Wait until all employees know (or remember) the mission and vision of the company
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Edit the mission and vision of your company in your workspace or break physical room
Finally, if an employee is fighting against the brand, mission and vision of your business, and he or she is not receptive to training, it is time to let go of that employee. So hire someone with passion (and skills) to view your small business success.
Conclusion
small business owners often feel pressure hire the right people for each employee directly affects the bottom line. As you recruit, hire and train employees, remember to hire brand ambassadors. The result? Your business and your brand, will sing.
What is your advice on the recruitment of small businesses? Leave a comment or question below
Photo credit -. IStock
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