Industry Insurance Jumps With Major ad campaign

20.16
Industry Insurance Jumps With Major ad campaign -

DNA The health insurance industry stepped into the ring this week with seven -Figure advertising campaign, reports The Washington post . Although it is a much more subtle approach that Harry and Louise ads they scuttled the Clinton health care plan there are 15, he still has his beard.

America Health Insurance Plans (AHIP) ads promoting the idea that everyone should have health insurance. They argue that health care reform would not only help millions of Americans receive care, but it would also significantly expand the market, stating, "If everyone is covered, we can make health care as affordable as possible. "

Of course, this goes back to our previous post on the approval of a Wal-Mart mandate of the employer. Since it became clear that some form of reform health care materialize, the main actors were to board to secure certain provisions. in the case of Wal-Mart, it was to ensure a trigger mechanism to contain costs.

for AHIP, it is a kind of escape hatch in a proposed system of consumer protection. they clearly they would like the public option disappearing from the bill altogether.

data to support this assertion, the ads included from a survey by the New York Times and CBS that "77 percent of Americans are satisfied with their coverage of existing health insurance."

critics have been quick to point the same survey included statistics that supported the opposite. For example, from 72 to 20 percent, Americans favor the creation of a public plan. Respondents also felt that the government would do a better job than private insurers to limit the costs of health care and provide coverage.

In addition, a Kaiser Family Foundation survey, compiled at the request of the Washington Post last year, suggests that people who love them the most health plans are the people who use them the least.

ad 30 seconds AHIP will run for a week. The ensuing debate will undoubtedly go much longer.

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