Study Reveals Avvo small business owners See Basic Legal Aid as a luxury "Big Business"

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Study Reveals Avvo small business owners See Basic Legal Aid as a luxury "Big Business" -
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A study on the website legal advice Avvo reveals that many small and medium Avvo Study Reveals Small Business Owners See Basic Legal Help as a “Big Business” Luxury size enterprise (SME) owners consider lawyers a luxury for large established companies. The study, conducted in April 2015, indicated that SMEs perceive lawyers as costly, time, and relevant when things go wrong, which often prevents them from obtaining preventive legal advice to protect their businesses.

results of the study Avvo

While SMEs make great efforts to ensure the success of their businesses by employing accountants, insurance agents, and specialists, it seems legal aid is only considered when something goes wrong.

"I thought of hiring a lawyer if I was in trouble, as people on television when they are arrested," said Alex Nguyen, a consulting experience in marketing and consumer in the state of Washington. "Since I'm still the law, I do not think that hiring a lawyer."

Alex is not alone. Even business owners who think proactively about their legal needs delay hiring a lawyer because of the perceived cost concerns or the time needed to find the right lawyer:

  • Less than 50% of business owners use a lawyer to help prevent accidents.
  • 51% say it is because lawyers are too expensive.
  • 39% say it is because finding the right lawyer takes too long.

concerns about the cost and time associated with the perception that lawyers are only for disasters, keep SMEs to obtain the "preventive law" that large businesses use regularly. But it there may be another factor involved.

"the small business owners seem to have what psychologists and neuroscientists call" optimism bias "that leads people to expect positive results even when the facts do not always support them, "said Nika Kabiri, Ph.D., Director of Consumer Insights at Avvo. "Bias of optimism helps manage stress and build confidence, which are very important for the management of a company. The downside is that it keeps business owners against risks actually assess. In many ways, it is this positive thinking that drives their success. But it could also set them up for disaster. "

What business owners can they do?

Most small business owners easily treat their accounting services and employee needs with professional help, but when it comes to legal matters, they took advantage of optimism is particularly acute and exacerbated by fears that legal professional guidance is too expensive and complicated.

"many small business owners take the risk because the traditional model of legal services is too unpredictable in terms of cost and time, "said Chattanooga, Tennessee lawyer Alan hall business. as a result, many small business owners are trying to resolve their legal needs with Do-It-Yourself online forms and research. This approach can leave legally unprotected business owners with a false sense of security.

"There is not a month that goes by that we do not meet at least three horror stories about someone who took care of a legal necessity to use a service legal form or search the Internet and a free model, "says Portland, Oregon business lawyer, JP Voilleque." But in the end, these customers tell us that they went to think that they were legally covered a legal form online, that they are worse off than if they had consulted a lawyer from the beginning. "

Conclusion

as a lawyer Alan hall has when he was asked what message he would send to the owners of small businesses everywhere, "How much is your peace of mind worth?"

A version of this article was originally published on the blog of AvvoStories.

About the author

Avvo is the largest market in connection legal online consumers and lawyers. Avvo supply to demand, affordable legal advice through Avvo Advisor®, which delivers a very lawyer examined for 15 minutes on the phone, anytime, anywhere-available online or via a free application for iOS devices. Avvo recently started offering fixed price legal services covering routine legal scenarios for businesses, allowing you to identify the lawyer you want to work with and buy the service at the front.

In Avvo Q & A forum, consumers can get their legal questions answered free by over 0,000 lawyers participating or search more than 7 million previously asked and counsel provided answers. the lawyer directory Avvo provides Avvo profiles rated, customer reviews and peer endorsements for 97 percent of all US lawyers, so consumers can find the lawyer who is right for them. Avvo was founded in 07 and is based in Seattle, WA.

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